Why I Think Apolo won't be attending the World Championships
After the 2002 Winter Olympics, Apolo chose to skip the World Championships. At the time, I knew a lot less about the business aspect of the sport and was kind of annoyed that he didn't bother to show up for all the fans that he garnered during the Olympics.
This time around, I realize he may not have a choice in the matter. His sponsors aren't going to let him rest. They want his face on as many talk shows as possible so they can get their money's worth. They've made a sizeable investment in Apolo. Now that he's paid off in gold, his sponsors will want him on television and doing corporate sponsored signings, etc.
That's the other reason why he probably shouldn't attend the World Championships. Apolo has to make up every practice he misses for these appearances. He's going to be too busy to train and meet his sponsorship obligations. Even if he does manage time to do both, he's going to be distracted. There's no way Apolo is going to attend a competition where he can't dedicate all his focus to it.
Reason 2: US Speedskating would have announced it by now
USS isn't stupid. They have business saavy and they know the amount of Apolo fans in the U.S is tremendous. They would have been announcing his attendance already to drum up tickets sales.
Reason 3: Apolo really needs the break
Being the entire focus of US short track at the Olympics can take it's toll. It's not an easy thing knowing that NBC was going to put all of short track on his shoulders. Every story revolved around him and NBC's made up "Korean conflict" with Ahn. Apolo has gotten more comfortable with the media over the last 4 years, but he's not a media hound and if he had the choice probably wouldn't do interviews.
Apolo deserves to kick it on some beach in Cabo with Shani. Too bad that's not going to happen until the media circus dies down.
Reason 4: Apolo has nothing to prove
So Apolo has never won a World Championship and Ahn's won three and more than likely will win four. I'd love for Apolo to win one World Championship to round out his win portfolio, but even if he never wins one in his career, he's still going to be one of the best skaters ever.
Reason 5: Opportunity has a short shelf-life and he can't skate forever
As fans, we tend to forget that these skaters deserve a life outside of short track. The only career path in short track after you retire is coaching and Apolo has already said that's not really what he wants to do.
So that means, college and a 9 to 5 grind unless some other opportunity pops up. Well opportunity is here for him. His gold has given him another chance for greater financial success outside of the normal "job". These opportunities are only going to last as long as the general public (and not the hardcore short track fans) remembers his name. I figure that's about 6 months tops.
So he has 6 months to turn his gold into something he wants to do for the rest of his life after his skating career. Taking a month for the World Championships isn't in his best interest.
Reason 6: Apolo knows his true fans will understand
There are two types of fans. The fans that want what's best for him and the fans that want what's best for them.
Apolo had garnered a very loyal following over the last 4 years. He's knows there are fans that will stick with him no matter what.
