Thursday, March 02, 2006

Why I Think Apolo won't be attending the World Championships

Reason 1:  He didn't the last time.

After the 2002 Winter Olympics, Apolo chose to skip the World Championships.  At the time, I knew a lot less about the business aspect of the sport and was kind of annoyed that he didn't bother to show up for all the fans that he garnered during the Olympics.

This time around, I realize he may not have a choice in the matter.  His sponsors aren't going to let him rest.  They want his face on as many talk shows as possible so they can get their money's worth.  They've made a sizeable investment in Apolo.  Now that he's paid off in gold, his sponsors will want him on television and doing corporate sponsored signings, etc. 

That's the other reason why he probably shouldn't attend the World Championships.  Apolo has to make up every practice he misses for these appearances.  He's going to be too busy to train and meet his sponsorship obligations.  Even if he does manage time to do both, he's going to be distracted.  There's no way Apolo is going to attend a competition where he can't dedicate all his focus to it.

Reason 2:  US Speedskating would have announced it by now

USS isn't stupid.  They have business saavy and they know the amount of Apolo fans in the U.S is tremendous.  They would have been announcing his attendance already to drum up tickets sales.

Reason 3:  Apolo really needs the break

Being the entire focus of US short track at the Olympics can take it's toll.  It's not an easy thing knowing that NBC was going to put all of short track on his shoulders.  Every story revolved around him and NBC's made up "Korean conflict" with Ahn.  Apolo has gotten more comfortable with the media over the last 4 years, but he's not a media hound and if he had the choice probably wouldn't do interviews.

Apolo deserves to kick it on some beach in Cabo with Shani.  Too bad that's not going to happen until the media circus dies down.

Reason 4:  Apolo has nothing to prove

So Apolo has never won a World Championship and Ahn's won three and more than likely will win four.  I'd love for Apolo to win one World Championship to round out his win portfolio, but even if he never wins one in his career, he's still going to be one of the best skaters ever.

Reason 5:  Opportunity has a short shelf-life and he can't skate forever

As fans, we tend to forget that these skaters deserve a life outside of short track.  The only career path in short track after you retire is coaching and Apolo has already said that's not really what he wants to do.

So that means, college and a 9 to 5 grind unless some other opportunity pops up.  Well opportunity is here for him.  His gold has given him another chance for greater financial success outside of the normal "job".  These opportunities are only going to last as long as the general public (and not the hardcore short track fans) remembers his name.  I figure that's about 6 months tops.

So he has 6 months to turn his gold into something he wants to do for the rest of his life after his skating career.  Taking a month for the World Championships isn't in his best interest.

Reason 6: Apolo knows his true fans will understand

There are two types of fans.  The fans that want what's best for him and the fans that want what's best for them.

Apolo had garnered a very loyal following over the last 4 years.  He's knows there are fans that will stick with him no matter what.

 

Wednesday, March 01, 2006

NBC falls short with short track

They made money, about $60+ million so NBC is calling it a win despite having lower viewership than Salt Lake or Nagano.  Torino averaged 20 million viewers down from the 31 million viewers of Salt Lake and 25 million of Nagano.

As far as short track goes, their US coverage was atrocious with the exception of the men's 500 final.  Why?  Because they showed the false starts.

Short track isn't about the falls or the finishes.  It's about the anticipation of the falls and the hope of that last second by-a-skate-blade finish.  It's the build up that leads to the viewers breathing a sigh of relief that a favorite skater didn't fall. 

Apolo's 1500m fall was just a fall to a first time viewer unless you saw other slips before that semi.  But they only showed the American quarters, semis and finals with big gaps of other sport between each.  There was no sense of build up, no anticipation that the unexpected could happen and did. 

NBC didn't know how to cover short track.  They split races with filler sports to keep short track fans watching.  In the process, I think they lost a lot of viewers that could have become short track fans if the coverage was better.  They didn't show the other men's semi relays where during a fall, one of the Italians took a blade to the helmet and thankfully escaped uncut.  The dangerous falls don't happen alot, but after you see one, you end up crossing your fingers that you don't see another one.

At the Olympic trials at The Hague, Netherlands, there was a bad patch of ice coming out of one of turns.  On the 2nd day during the 500, at least 6 skater went down hard at that corner and quite a few slipped but didn't fall.  Every time any of the skaters would come around that corner, I would be holding my breath hoping that nothing serious happened.

Short track is exciting when you have a familiarity with the sport.  Something that NBC could have covered better.  They could have spent time at least doing some promo piece about short track but they never did that.  They showed even less skating.  The interviews afterwards took more time than the skating.

Considering a 500m takes less than 45 seconds.  A 1000m is less that two minutes and a 1500m is less than 3 minutes and a relay is less than 6 minutes.  NBC showed less than 40 minutes of actual skating for the entire 2 weeks.  Like I said, the coverage was atrocious.

I'm waiting for friends to send me the CBC and Eurosport coverage so I can really watch Olympic short track because I really didn't see any on NBC.





 

Wednesday, February 22, 2006

Choi vs. Yang

If you asked me four years ago which match up I would love to see the most, I would have said Eun-Kyung Choi vs. Yang Yang.  Yang was at her prime and Choi was the up and comer trying for Yang's crown.

Four years later and both aren't at the top of their game anymore.  Choi and Yang still win medals but they aren't the dominant skaters they were four years ago.  Tomorrow, they'll be racing the 1000m and I hope they meet in the quarters or semis.  I just still love seeing them race but they aren't the two best skaters anymore.  Who knows maybe Wang vs. Jin will turn out to be as exciting but I doubt it.

There was real magic seeing Choi and Yang raced.  Lots of grace and lots of strategy.  Wang and Jin are just pure power, huge starts and a monster pass on the outside with 3 laps to go.  It wasn't like when Yang Yang use to pass to the front, slow ever so slightly to bunch up the skaters behind her and then just accelerate to a big lead.

 

Thursday, February 16, 2006

Why Ohnozone.net is the most successful short track site

Four years ago, dozens of Apolo Ohno fan sites started showing up after the Olympics.  Ohnozone is the only one that remains standing and deservedly so.  Noelle, who runs the site, created a popular blogging site long before blogging became popular.

The complaint running amount her Ohno site "competitors" at the time was that they couldn't compete because Noelle got all the juicy news long before they had heard about it.  Ohnozone was updated every day with tidbits and photos and no other Apolo fan site could keep up.  I kept hearing how lucky Noelle was for getting these exclusives and how unfair it was to them.

I know why I gave Noelle photos and any information I had on Apolo.  I wasn't really giving her anything that she wouldn't have found out in a couple of hours anyway.  But since I gave it to her first, she would link the news or photo World Short Track.  Every time, she posted information and credited it WST, our traffic tripled overnight.  At that time, we we're an unknown site that needed to get an audience.  That audience was hers.

Noelle started after the Olympics in 2002. WST launched in August.  In those 6 months, she had built a following for Ohnozone.  She didn't get that following by accident.  First off, she networked.  She built a relationship with Janey Miller, Apolo's agent.  She made connections with US Speedskating.  Noelle was active in her networking and came off plain spoken and sincere.  She made people want to help her.

Here's the first email we received from her on 8/23/2002:

"I love your site - very well done! It was unknown to me until today, I just stumbled across it. I will plan to add a link to the site I run: ohnozone.net. While I love Apolo, I'm a short track fan in general and I love that you are giving attention to all skaters and all countries.
Thanks for a much-needed resource!"

Guess what was the 2nd email we recieved from her that same day.  We goofed on Event Calendar and had a location wrong for a World Cup.  She was helping us edit our site long before we got to the point where we could do anything for her in return.

The other thing that made Noelle successful was that she knew her audience.  That's why she's kept the open blog format.  Her return percentage per day is huge.  It's her audience coming first to look at her news and then returning back every couple of hours or every couple of minutes (depending on the post) to see what replies were posted.

Noelle wasn't providing a news to an audience; she was building a community.  Between daily posts and monitoring the inevitable flame wars, I was suprised she ever got much sleep.  I remember for the longest time, I kept offering to make her a website for all the help she provided us.  She kept refusing and she was smart to do so.  Websites provide content.  The give and take nature of blogs build communities.

The rule of thumb with any site is give people what they want.  Ohnozone does that by providing daily information. Ohnozone is more popular than Apolo's official site simply because Ohnozone always has new stuff.  And that has built quite a community.  At first it was fans, but then came the skaters, and the skaters parents and then the USS.  Yes, I do know that there are US Speedskating officials that follow Ohnozone.  They'd be missing out on a huge opportunity if they didn't.  They know Ohnozone has a built in audience that they can tap to get the USS's message out to the fans.

However, the thing that's made Ohnozone successful is Noelle's work ethic.  She works harder on the site than anyone I know.  And she hasn't really rested on laurels.  At first it was Apolo news, but has time went on she has expanded into US skating news and world skating news.  So now that she's covering world news, do I think she's competition to World Short Track?

WST isn't a media site, we're a resource site.  Basically, we're not a newspaper but an encyclopedia.  And honestly, we couldn't compete.  Keeping up with the latest news takes a ton of time, more time than we can dedicate each day.  What it really comes down to is what she said  in her first email :  "While I love Apolo, I'm a short track fan in general.."

My wife and I have become good friends with Noelle over the years.  It's a small niche and you do end up meeting everyone.  What's really connected us is our love for the sport.  We are huge short track fans.  We love the sport and we want to do what we can for the sport.  By expanding her blog to general short track, she's turned Apolo fans into short track fans.

More short track fans is good for short track and good for World Short Track.
----------------------------------

Side note:  Did I mention how saavy Noelle is?  She works for AOL.  AOL couldn't afford to send anyone to Turino.  She says she's going over there anyway, so she can do coverage for them.  AOL gives her a press pass.  This is why Ohnozone is as big as it is.

I know I'll be reading her site every day when she gets there.

Tuesday, February 14, 2006

Is World Short Track successful or is it because no else made a short track general info site?

Since the Olympics, our site logs have gone from 3MB/day to 30MB/day.  A 30 meg text file is ridiculously huge for a personal site.  And I still do consider World Short Track a personal site.

However, being in the web business for so long, I don't really consider traffic a sign of success.  About 90% of our traffic comes from search engines.  Google like all the websites have a set of rules which determines your search ranking.  If your website is playing in those rules then getting first or 2nd in such a relatively small niche as short track is pretty easy.  Being on top for a "short track" search during the Winter Olympics pretty much guarantees traffic but that just makes WST a successfully ranked site, it doesn't necessarily mean that WST is a successful short track site.

My rule for World Short Track is pretty simple.  Do it at least 10% better than what's out there or don't do it at all.  All the information on our site is elsewhere on the web, if you can find it.  That's the catch.  I remember at the last Olympics trying to find short track information and the only site out there was PackStyle.  Even PackStyle didn't have all the information I wanted, like the history of short track or personal records.  I kept thinking I wish someone would get it all organized.  I never thought that someone would be me.

WST is bigger than I originally intended but the more I learned about short track the more information I thought other people would find useful.  I've tried things that haven't worked on the site and have scrapped those sections.  Other sections like the skater profiles become much more successful than I thought they would be considering CyberScoreboard has the same information.

For a while, no one else has put up a short track site. Then NBCOlympics.com put up their site.  Their short track section is good, one of the best I've seen.  However, their target is a general viewing audience which makes me breath a sigh of relief since I don't have the budget or resources to match them if they decided they wanted to put up a complete short track site.  However, even going to their site has made me realized that there are still serious holes in the information I do have up.

My goal four years ago when I started the site was to attend a Winter Olympics as press.  So is World Short Track successful?  Ask me again in Vancouver four years from now.


Monday, February 13, 2006

Ahn deserves his medal more than you know

The best thing that ever happend to Ahn was for Korean coach Jeon Myung-kyu (aka Big John) leaving and Kim Dong-Sung leaving shortly after because he didn't get along with the new coach.

Ahn languished in Kim shadow for years.  Apparently only one big superstar is allowed in Korean short track at a time.  Go back and watch the 2002 World Championships where Kim-Dong Sung swept all the golds.  Watch the 1000m and the 3000m meter finals.  I find it interesting that Ahn never attempted a pass on Kim.  Maybe Ahn was too young then and wasn't good enough and making a pass would have been completely futile.  Maybe Ahn just slipped and that's why it seemed like he was slowing down. He was certainly good enough the following year to win overall at the World Championships with Kim didn't compete.

During Big John's reign Ahn spent alot of time protecting Kim, the star pupil, during races.  Ahn is undoubtedly a great skater even without all the questionable skating that Korea is accused of.

The artificial "rivalry" that NBC has made up between Ahn and Ohno is just a rating's gimmick.  Their rivalry has nothing to do with Ohno's 1500m win in the last Olympics.  It has everything to do with Ahn and Ohno being the two best skaters in the sport right now.

The problem with Korean short track is longevity in their skaters and that's what makes a great skater like Yang Yang, Jiajun Li, Satoru Terao, Fabio Carta, Marc Gagnon, Evgenia Radanova and the list goes on.  If either Apolo or Hyun-Soo are still winning in medals at 29 then they'll be up for best skater ever.  For the time being, they've just been the best skaters for the last 3 years.  They still have 4 or 5 more to go.

Ahn has gone from skinny waif to leaned and muscled. I can't wait to see those 2 in the 500m.  It think Ahn will have a good career if he can survive the burn out rate in Korean skating.

Too bad Ho-Suk Lee ended up with Ahn's old job.

Sunday, February 12, 2006

Day 1 - Round Up

 Men's 1500m final is done and if you go to news.google.com and type in "short track" skating, you'll see the dozens and dozens of articles detailing the event.  Here are my favorites:


The problem with all the news articles, is that there's not alot of information in them.  Ahn won. Apolo fell.  And that's pretty much what all the news is reporting.  The hard part with reporting news to World Short Track is trying to find anything new to add to what's already out there.

In the 2nd article, Hamelin says that Ye Li did a classic little team skating maneuver where Li bumped him so Jiajun Li could pass into third. Team skating happens.  Did it happen in this instance?  There's no way of really knowing for sure.

The other thing to be noted is that I've been told the ice was very soft today.  That's always bad for power skaters like Apolo because all that pressure on ice leads to the ice giving way.  Even if it's a little slip, a skater is pretty much out of the race.

For that reason, I expect to see Jiajun Li on the 500m medal stand unless he DQs.  Jiajun skates awesome on bad ice since he rarely falls.  He won't be skating conservatively because of the ice so that will either lead him to the medal stand or to a DQ.  I figure he's cut down his DQs significantly over the last year so that will mean another medal.

As for the women, Allison beat Erika and Kalyna beat Arianna.  NBC won't be showing those races so I'll have to wait  a while in order to see if those were easy wins or not.  So why are these two matchups so significant.  It's an easy guess to which Chinese and Koreans will make the final.  It's much harder to figure out which US vs. European vs. Canadian women will have the best shot in the final.

What to watch for at the Olympics - Day 1

 All the media has been telling you who to watch for over the last few weeks.  Apolo Ohno, Hyun-Soo Ahn, Meng Wang and Sun-yu Jin will mostly like win gold. Honestly, I've seen them win before and seeing them win yet again even at the Olympics isn't as compelling as watching certain match ups.

For those that don't know short track here's what to watch for during day one. First off, the ladies race the 500m and the men race the 1500m.  It's completely different strategy to win those.

For the women, it's going to be first person off the line and around the first turn is going to have an advantage over those behind her.  Even the favorites will have problems if they're in the 4th starting position and can't get a good start.  Passing from last place to first in 4.5 laps when all the skaters go all out from the get go is almost impossible.

There's going be lot's of false starts.  And there's going to be some pushing and some falls before the first turn.  If someone falls before the turn then the judges will call it back and start the race again. 

NBC's coverage in America stinks compared to CBC in Canada or Eurosport in Europe.  If you see the heats, here's what I'm looking forward to:

Race 6 - Allison vs. Erika.  Allison Baver has much better in the last year.  But then so has Erika.  Hungary spent a lot of money on their program and it shows.

Race 7 - Arianna vs. Kalyna.  It's the battle of the young all-stars.  Italy's up-and-comer vs. Canada's up-and-comer.  Ariana got 2nd at the European Championships last month and Kalyna has won bronze 3 times at the World Cups.

For the men in the 1500m, it's all about positioning.  The favorites do not want to be first. They want to draft and conserve energy for that winning pass during the last 4 laps.  What you should be watching for is all the jockeying for position around 7 laps to go as skaters at the end try to move to 2nd or 3rd to inorder to make their move at the end.

Here's what I will be watching for during the heats:

Race 1 - Maxime Chataignier vs. Jon Eley.  I think these two will have a very long an exciting rivalry.

Race 2 - Wim De Deyne.  He's fast but not a passer.  I'm expecting him to get in front and stay in front and make Ho-Suk Lee and Setaro Terao work really hard to pass him to make the next round.

Race 3 - Fabio Carta.  He's 7 time European championship at his last Olympic appearance.  Torino is his hometown and everyone is going to go crazy when he skates.

Race 5 - Jiajun Li.  Also retiring and still winning medals at the World Cups.  He's just great to watch.

Race 6 - Apolo in hard races isn't as much fun to watch as in his easy races because it's harder for him to charge to blocks (make an inside pass) in his hard races.  This is going to be an easy race for Apolo.  He's going to putter near the end to avoid any of the bumping and make a bunch of amazing inside passes at the turn that's going to look effortless around 4 laps to go.  He's going to stay in front till the finish and no one will catch him. 


Friday, February 10, 2006

Why Yang Yang as flag bearer is a huge deal

 If you do a search on Google today, you'll find a hundred newspapers reprinting a blurb that says Yang Yang is the first female flag bearer in the  Chinese Olympic history.  All the news briefs say the same thing:  that Yang Yang was the first Chinese Winter Olympics gold medal winner; that she's the winningest female short tracker in history; and that she'll mostly likely medal again.

As a casual reader, one would just gloss over the significance of the news because there's no context.  If I didn't know anything about China, I would just nod my head and say good for her and go on to the next Olympic story.

I love China.  Of all the Asian countries and cultures, I find the richness and depth of Chinese history and people the most interesting.  China isn't one homogenous mass of Chinese people, but a diverse culture of different dialects, tastes and attitudes.  Just like the US where we have  California culture, The South, New Yorkers, etc., China's people are just as different from province to province.

Like anything you love, you have to take the good with the bad.  It's not a matter of passing judgement about the culture.  It's about accepting that this is the way they are for better or worse.  Cultures like people can't be changed from the outside.  You can't change people.  They have to change on their own.  So like the people in our lives with faults we wish we can change, China will have to effect those changes from the inside. 

One of the things that I wish I could change about China is their attitudes toward women.  Women are second class citizen and boys are more desirable than girls.  It's the boys that carry on the family name and that is a significant part of Chinese culture. 

Because of this prevalent attitude and China's one child policy, this means that of the 100,000 babies that get abandoned every year, most of them are girls.  If you go to any Chinese school, you can see the disparity in gender balance as you see a few girls among the sea of boys.

This disparity is leading to a steady erosion in China's culture. Kidnapping of women continue to climb as the victims are being shipped to rural provinces to serve as wives for as little as $100 US dollars. University educated men are beginning to realize the lack of eligible mates.  Duh.  How educated can you be when you don't see any other women in at your university and it never crossed your mind that you might have problems finding a wife.

Girls do not have the opportunities that boys do.  There's little money to go around and what money a family has will be spent on the son's education while the daughters are usually expected to labor at home and learn to be wife to someone's son with an education.

The fact that Yang Yang has not only grown up in this enviroment, but has found a way to excel in it is simply amazing.  Unlike Western cultures, where the successful individual is praised, China regards teamwork and society above individual accomplishments.  There's a  Chinese proverb that sums this up:  The nail that stands out most is the first to get hammered down.

In her amazing career, Yang Yang has become a role model for the girls in China.  She's as close to a celebrity as China would allow though you would never know it meeting her.  Even a celebrity only exists at the Chinese government's goodwill and forebearance.  No one person is ever indispensible, especially a girl.

Yang Yang is flag bearer at the Olympics.  She had to be the first to win Winter Olympic gold to be chosen.  I think if any other male Chinese athlete had won gold at Salt Lake, Yang Yang would have been passed over.  That's just the way China is.  China isn't going to change over night, but Yang Yang has at least introduce the idea the girls can be important--important enough to make national history.

If you love something or someone enough, then you wait out the bad parts and hope that they'll change.  In the meanwhile, you do the small things within your power to help.

I have a 3 year old daughter that my wife and I adopted from China in 2004.  We are in the process of adopting a second from China.

Tuesday, February 07, 2006

Apolo after the Olympics

I guess the question on my mind about Apolo is whether he'll skip out on the World Championships after the Olympics.

Before I get lambasted by the diehard Apolo fans with short memories for even thinking such a thought, I need to remind everyone that Apolo didn't attend the 2002 World Championships after the last Olympics.  He was busy doing interviews.  If he medals, I have no doubt that he'll have a ton of interviews after this Olympics though he might be sharing alot of air time with Shani this time around.

It seemed like everyone was griping the last time that Apolo should have skated the World Championships and that short track should have been a priority over his press tour.  I remember the commentators for ABC, saying Apolo should have made an appearance.  Honestly, I don't see what the big deal was.  So Apolo decided not to go to the World Championships in Calgary.  I think he contributed more to short track by being in the media here in the US then he would have by competing.

This time, it's a little different since the World Championships is on home turf in Minneapolis.  On the one hand, Apolo will have alot of disappointed fans if he doesn't show.  On the other hand, the media has a very short attention span.  The World Championships is 5 weeks after the Olympics and the general public is much more interested in a short track skater who's won an Olympic medal than a skater who won a World Championship.  Also, Apolo has obligations to his sponsors who might be more interested in him being on the Today Show than being in training.

Die-hard fans may attribute Apolo with superhuman endurance and concentration, but even Apolo has admitted that he can't give 100% to training if he's being flown out for press meets every couple of days.  It's easy for fans to say Apolo should skip the press and concentrate on the World Championships.  That's not going to happen and you can be very sure that his sponsors won't let that happen.  They want his face everywhere so they can get their money's worth.

What I'm afraid of is that he'll try to do both and not do a great job at either.  What good is seeing him on a talk show if he's all tired out from training.  And he's certainly going to get beaten at the World Championships if he's distracted with doing press.  It's not going to help short track's US popularity if new fans show up in Minneapolis to see Apolo lose.

No matter what happens at the Olympics, I don't see Apolo retiring at 24 when skaters like Jiajun Li, Yang Yang and Satoru Terao are still medalling in their late 20's.  Apolo has yet to win a World Championships.  If it doesn't happen this year, I can't wait till the next.


Saturday, February 04, 2006

World Short Track To Do List

World Short Track is a work in progress.  It's going to be years before I finish everything.  Here's my To Do List:

  • Add Photo Galleries
  • Add mini-galleries to each bio
  • Fantasy Short Track Game where people can log in.  Make teams and play.
  • Program Expanded Bios
  • Add Historical data for World Records
  • Add Historical data for all World Cups, European Championships, and World Championships and pull out statisical data
  • Develop templating system so skating clubs can sign on and create their own webpage
  • Program Bios to allow skaters to log in and update their data
  • Develop the skaters to remember section which will include:  Marc Gagnon, Fabio Carta, Yang Yang, Jiajun Li and Kim Kihoon for a starting content
  • Re-add our T-shirt section
  • Add a community calendar section for club level events and allow clubs to login and update information
  • Create a community news blog allowing users to log in and add news items
  • Add video examples to our Short Track section to explain things that hard to explain to people who've never seen short track like moving blocks and badly rutted ice.
  • Add rink information for the various rinks that hold World Cup Events
  • Add city information for the various cities that hold World Cup event
  • Expand Team information to include training facility information and information on how skaters make it into the national program
  • Add current sponsorship to each bio as well as login for sponsors to make it easier for companies to contact and sponsor skaters, including on limitations that the National Governing Bodies has on sponsor, ie. US skaters aren't allowed to wear personal sponsor logos
  • Add photographer bio section to the Community section as well as sample photos and link to sites to help photographers sell their photos
  • Translate the menus into several languages.  Articles will remain in English, but at least it allows users to move around.
  • Develop several alternate style sheets to allow users to browse WST with different looks.
  • Tweak the site inorder to get Top SERP ranking for the term "short track speed skating".  We're already number one on searches for "short track" and "short track skating"

 

Friday, February 03, 2006

Why I feel funny writing about the US short track team going to the Olympics

Let me start of my saying, I love the US free market economy.  Market value pretty much dictates every aspect of American life.  Look at something as basic as our jobs.  Our salary is what US market has valued our skills at.  If the market places value on a commodity whether it's Google or beanie babies then money gets exchanged and the price goes up.

US Short Track just became a valuable commodity again.  In 2002, NBC spent $545 million for the televisions rights and made more the $740 million in return.  This time they paid $613 million and estimate $900 in advertising sales.  There's a catch though, NBC has to deliver the eyeballs.  In 2002, NBC is said to have promised their advertisers at least a 16.9 rating. They got 19.2.  NBC can't afford to let the numbers drop from 2002.

Medals equals viewership.  Simple math.  This time, it's more than just Apolo and Rusty with a chance to medal.  Both the men's and ladies' teams have a good chance of medalling individually and in the relays.  That's very appealing to advertisers.  NBC needs short track medals to bring in more viewers.  So short track once again becomes valuable outside of the small niche of diehard fans.

So as an American, what can I say to these skaters trying to improve the US medal count.  Yay, we're behind you.  Sorry we ignored you for the last 3 years.  Why does Alex need to sell t-shirts to support his skating?  Why was it that Maria might not have made the team without the generous support of comedian George Lopez?

The answer is market forces.  Short track and short track skaters in the US aren't treated like a long term investment.  They're a short term commodity to be marketed after they've proven they can perform.  So for the last 3 years, the families of these skaters have been stretching their pockets books and doing creative financing so their kids can have some ice time and decent equipment.  Now that they're on the US Olympic team, they'll be cheered on for the next few weeks and then the skaters and the sport will go back into obscurity unless the US wins a bunch of medals.

Even Apolo isn't a household name even though NBC and Nike are doing their best to bring him back into the public limelight before the Games start.  I did an unofficial poll around Sept. 2004 at the beginning of the skating season.  I asked a hundred of my friends, co-workers and friends of friends whether they knew who Apolo Ohno was.  I got one person who remembered and 4 people who vaguely remembered some skater that did well from the Olympics two years before.

Short track doesn't have that big of a viewership in the US.  Just ask ABC who dumped their coverage to the World Championships.  No big loss considering their coverage wasn't that great compressing 3 days of skating into an hour.  US fans pass along recorded CBC coverage from Canadian fans if they want to watch short track here in the US.

This obscurity means no money for short track skaters unless they win a medal.  Then maybe they'll get sponsor.  That's just a maybe.  It's hard to get sponsor when you're not allowed to wear your sponsor's logo.  It's even harder to get a sponsor when your not officially allowed to say your on the US team.  I can understand Shani's beef with USS. Why help those who you feel haven't helped you?  I can also understand USS making all their rules since the short track program costs more than what the USS makes back on the skaters.  Even non-profit organizations are businesses.  You can't lose money forever.

Short track in the US isn't a rosy picture of USS bringing skaters to their Olympic potential.  It's political and there's infighting because there isn't enough money to go around.  Everyone scrapes by.  USS and the short track community has a lot riding on the skaters performing well because that's going to equate to more coverage for the fans and more dollars for USS.

Meanwhile the skaters who don't make the medal stands will end up going back to struggling again in hopes of making the next Olympic team and being a hot commodity again.


Wednesday, February 01, 2006

The Not-So-Brief History of World Short Track

Four years ago, after watching the first day of Olympic short track coverage, Torrie and I decided it would be fun to create a website about something we could really be interested in.

Short track was even more unknown then so getting the domain worldshorttrack.com was relatively easy.  I didn't do anything with the domain until 2 months later after we went to the World Team Championships.  I don't remember much of that event except for the relay final where Jiajun Li caught up half a lap and won the relay by a blade.  It was then that I decided short track was just the coolest sport and worth my time as a fan.

So I started designing World Short Track in hopes of launching it before the 2002-2003 season started.  We had planned to launch in September but the Armando for the Short Track Italia site started linking to us in August.  Europe goes on vacation in August and Armando was unreachable.  So it was either launch the site early or leave a "Coming Soon" page which is a big no-no for a new site.  We launched early.

World Short Track got fairly good reception from the start.  I think it was a combination of being a good site and having no competition.  At the time, most of the sites were Apolo Ohno fansites.  There were dozens and dozens of those, but only Packstyle covered short track in general.

Unfortunately, the owner of Packstyle was busy becoming a judge and didn't have time to update the site anymore.  World Short Track took over where Packstyle left off, gearing towards both the general public and the skaters.  We launched the site unfinished with several sections missing. There weren't any Coming Soon pages.  We just didn't link to those sections.  It wasn't until November that World Short Track finally got completed with all the content we originally wanted.

The next significant event in World Short Track history was our first World Cup event.  It at World Cup 4 in Bormio, that we met some short track fans that have not only become our friends but people who went on to making a lasting impression in the short track community.  We met Noelle from Ohnozone, Denise from American Short Track and Susan who ran a fansite for Fabio Carta.

Bormio is magical.  Nestled in the Italian Alps, the rink is within walking distance of everything.  The people were wonderful.  The event was exceptionally well organized.  Of all the places we've visited for short track, Bormio is our favorite.

It was there that I took short track photos for the first time and learned the basics on shooting short track.  We met Fabio and many of the skaters for the first time.  We saw Amelie Goulet-Nadon from Canada do just some amazing skating and that's why we still have her picture rotating on the WST homepage.

It was after Bormio that we formed World Short Track as an LLC.  Torrie and I knew we would be doing this for a while.  At the end of the 2004 season, I decided that World Short Track needed a serious redesign. 

Redesigning a site just of have a redesign is silly.  I redesigned World Short Track out of necessity.  After being up for two years, our site was running to usablity issues.  First and foremost, the site was increasingly hard to navigate.  As the site grew with more content, it took more clicks to get to content.  It was difficult to navigate between the members of the same team.  It was difficult to navigation between events.  Using the site was becoming a pain.

We also knew that future content didn't fit into the current navigation scheme.  Redesigning the site had to fix problems I knew the user would be running into in the future.

Also, I wanted the site to look more interesting.  Short track was beginning to grow in popularity in the USA between 2002 and 2004.  World Short Track originally used a 3-column layout.  It's the most basic and most common layout in all of web design.  By 2004, everyone was using that layout for short track sites and World Short Track was starting to look like every other site that launched.  Lastly, Google had just made an update to their search algorithm.  I wanted the new code to be more Google friendly.  Design and coding started in February of 2004.

We launched the new design in January 2005.